Make Your Home More Saleable

At ERA Sellers Buyers and Associates we know that every home, every buyer and every seller is different and we are here to help you make your home the more desirable choice.

We have developed many different approaches to making your home standout in the current market against other homes. These programs provide potential Buyers with reasons to look at your home before others.

Gold Star Property


When you see the ERA® Gold Star Property symbol attached to a home for sale on you know that it has been prepared for sale in ways that few others have.

An ERA® Gold Star Property comes with peace of mind for everyone.

  • Home inspection identifies potential repairs1
  • Sellers disclosure provides information you need about the home
  • An ERA Home Protection Plan® helps protect from the cost of unforeseen repairs
  • Price is in line with market conditions based on a competitive market analysis
  • And a $1000 credit toward closing2!

Customers must purchase an ERA® Gold Star Property and finance the property through ERA Mortgage to be eligible for the $1000 lender credit at closing. Available only for conforming, fixed rate loans which are conventional or FHA/VA. Not available for jumbo, adjustable rate or USDA-guaranteed loans. This offer cannot be combined with any other offer. This offer may affect your mortgage interest rate.

© 2011 ERA Franchise Systems LLC. A Realogy Company. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.

1 Completed in addition to the buyer's home inspection. This is a recommended component of an ERA® Gold Star Property. Listings that do not have this additional inspection can still be marketed as an ERA® Gold Star Property.

2 ERA Mortgage, 1 Mortgage Way, Mt. Laurel, NJ 08054. NMLS #2726. Alaska Licensed Mortgage Lender #100176, 800-446-0964; Arizona Residential Mortgage Licensee #BK 0903622; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; To check the Colorado license status of your mortgage loan originator, visit; Georgia Residential Mortgage Licensee #6266; Illinois Residential Mortgage Licensee #MB.0005941, 122 S. Michigan Avenue, Suite 1900, Chicago, IL 60603, 312-793-3000; Kansas Licensed Mortgage Company #SL0000792; Massachusetts Licensed Lender #ML1945, NMLS #2857; MinnesotaÑThis is not an offer to enter an interest rate lock-in agreement; Licensed by the Mississippi Department of Banking and Consumer Finance; Montana Licensed Mortgage Lender #2726; Licensed by the New Hampshire Banking Department; Licensed by the New Jersey Department of Banking and Insurance; Licensed Mortgage BankerÑNYS Banking Department; Oregon Mortgage Lender #ML-355; Licensed First Mortgage Banker and Secondary Mortgage Lender by Pennsylvania Department of Banking; Rhode Island Licensed Lender; Licensed by the Virginia State Corporation Commission, Lic. No. MC-2362. In Virginia and Massachusetts, mortgage services provided by ERA Mortgage Corporation. ERA¨ and the ERA Logo are registered trademarks licensed to ERA Franchise Systems LLC and used with permission. Equal Housing Lender.

* Source: American Home Shield.

** Based on competitive market analysis.

Sellers Security Program

Our Secure Timely Method For Selling Your Home

Take the uncertainty out of selling your home. If you are on the move and need to sell, the ERA® Sellers Security® Plan* (SSP) gives qualified consumers the assurance your home will sell within a defined sales period or ERA Franchise Systems LLC will buy it from you.

With SSP, qualified consumers receive:

  • Assurance: You'll know up front what you will be paid for your home ( 80% to 90% of the appraised value).
  • Flexibility: In addition to a guaranteed sale to ERA Franchise Systems LLC, you are encouraged to accept another offer within the specified listing period. You may also opt out of the listing agreement with your ERA broker within 21 days of being notified that you do not qualify for the ERA® Sellers Security® Plan.
  • Control: SSP puts you in a stronger negotiating position for your next home purchase.

Find Out if You Qualify

You must:

  • Market your home through the ERA Gold Star Property program.
  • Purchase a home inspection and home appraisal.
  • Agree to reduce the list price of your property at certain intervals during the agreed selling period.
  • Purchase your next home through ERA Real Estate. 1
  • Have a minimum of 20% gross equity in the property.
  • Be current on all mortgages and make mortgage payments and maintenance on the property until closing.

Your home must:

  • Be a single-family primary residence. Townhomes and condominiums qualify. The property can be vacant when applying for the program but cannot be rented during the SSP listing period.
  • Be valued between $50,000 and $750,000. 2
  • Be marketable; the condition and appeal must meet or surpass typical buyer expectations for the area and price range.
  • Be located in your broker's primary marketplace.
  • Meet absorption rate criteria; the local absorption rate (the approximate time it takes for a property to be sold) must be 15 months or less.

Contact an ERA Office to learn more


ERA® Sellers Security® Plan Timeline

  • 180 Days (Applications accepted with an absorption rate of 1-9 months)
  • 270 Days (Applications accepted with an absorption rate of 10-15 months)

1 Exceptions include military personnel moving into base housing, those purchasing new construction as the result of a referral to agent from the builder, those moving into a senior living facility as a result of a referral to agent from the facility.

2 Maximum appraised values are based upon local statistics. Properties valued in the top 20% of sales per prior 12-month MLS data for town, city, or zip code do not qualify. (Maximum ERA Franchise Systems LLC offer: $675,000.)

Important Legal Information

Conditions and limitations apply; including but not limited to: seller and house must meet specific qualifications, and purchase price will be determined solely by ERA Franchise Systems LLC, based upon a discount of the home's appraised value. Additionally, a second home must be purchased through a broker designated by ERA Franchise Systems LLC. Call your local participating ERA® professional to review details. Not available in all areas.